T-shaped interaction designer
“The term “generalist” gets a bad rap, because it gives off a “master of none” vibe. Well, I like the term. My natural curiosity means I love to explore lots of different techniques. As a result, I’ve developed a pretty versatile design toolkit. And hey, isn’t calling yourself “master” a bit arrogant? 😉”
Why I like being a generalist
My design toolkit is large and varied
Working at lots of startups means I've had to fill a lot of design needs. I definitely have the strongest experience in interaction design and research, but have also done quite a bit of visual design and some front-end code.
I’ve worked across diverse industries and companies
I’ve worked on projects related to healthcare, fitness, food, retail, coworking, art, games, wayfinding, social media, e-commerce, and more. I’ve worked for 3 companies that have been featured on Fast Company’s annual most innovative companies list: Westfield Labs, Kabam, and ModCloth.
Versatile skills help me move the needle
I've been known to deliver results. I increased add to carts by 51% on Art.com by redesigning a product detail page to match user's mental models for art. I increased orders by 10% at ModCloth by streamlining the screens in their checkout flow and generally making it look more trustworthy.
I lead as well as I follow
At Westfield Labs, I led an international team of 5 interaction and visual designers to design a large feature across iOS, Android, and responsive web. But that doesn't stop me from being a great contributor on a project.